The Sustainable Investor
From Peter Krull, the 2024 InvestmentNews ESG/Responsible Investing Advisor of the Year*
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Advance Praise for The Sustainable Investor
Ron Insana
CNBC Contributor
“At a time when some of the world has begun to question the importance of environmental friendly, sustainable and corporate responsibility, Peter Krull delivers the antidote to this wrong-headed view. Peter explains in clear terms the why and how to invest in a manner that not only enriches your portfolio but also enriches the world at large.”
Leslie Samuelrich
President - Green Century Funds
“If you want to make a difference with your money, you should start by reading this book. It dispels the myths with facts and provides a roadmap for individuals and (financial) advisors to align investments with your values and make a difference in the world.”
Timothy Smith
Senior Policy Advisor - Interfaith Center on Corporate Responsibility
“The Sustainable Investor is an excellent capsule history and analysis of Sustainable Investing over the decades while also providing thoughtful guidance for financial advisors seeking to be responsive to clients wishing to invest consistent with their values.”
Matt Patsky
CEO & Portfolio Manager - Trillium Asset Management
“A well-researched book on Sustainable, Resilient, and Innovative investing that is structured for a broad audience and well suited for both professional and novice investors. For those interested in a deeper dive into sustainable investing, this book serves as a solid foundation, offering both clarity and depth on the subject.
Peter excels at explaining concepts into understandable terms, which makes the book suitable for readers without a financial background. The balance of data and philosophy coupled with Peter’s unique voice and lifelong passion for sustainability, offers readers valuable guidance on aligning a portfolio with one’s individual values.”
The preceding endorsements were given by individuals who are not clients in return for no payment. Arrangements and experiences with our firm will differ from individual to individual. Your experience with our firm may differ from what is expressed in this endorsement.
Maria Lettini
CEO - US Sustainable Investment Forum
“Peter’s financial expertise, engaging story-telling and data-driven case studies succeed in bringing sustainable investing to the forefront. This book is a timely read for financial advisors and retail investors interested in understanding and addressing financially material risks and unlocking investment opportunities in our rapidly changing world.”
About
Peter Krull
Peter Krull, CSRIC, is a Partner and the Director of Sustainable Investing at Earth Equity Advisors, a Prime Capital Financial Company. He is also the 2024 Investment News ESG/Responsible Investing Advisor of the Year,* and a well-known thought leader in the sustainable investment industry, advocating for fossil-fuel-free, sustainable, resilient, and innovation (SRI) investing.
Practicing sustainable investing for over 20 years, Peter believes in the power of positive, solutions-based investing. At Earth Equity, Peter focuses on creating and managing the firm’s SRI investment portfolios, educating investors and advisors, and writing thought leadership pieces.
Peter has won two ThinkAdvisor Luminaries Awards: Thought Leadership and Education** in 2021, and the Advisors With A Heart in 20243. He has also received the Sustainable Champion Award from the North Carolina Business Council in 2022.*** He was ranked in the AdvisorHub listing of fastest-growing advisors in America for 2022.****
He is a regular speaker at industry conferences as an expert on sustainable investing, including Future Proof, US SIF Forum, ESG for Impact and others. He is a contributor to Kiplinger and has been quoted in The Wall Street Journal, The New York Times, Barron’s, Bloomberg, Money Magazine, Investor’s Business Daily, MarketWatch, and many others. He has appeared on Reuters TV, Cheddar TV and the Schwab Network.
In addition, he has been regularly featured in numerous podcasts, magazines, and online articles including the Michael Kitces Podcast. He hosts the podcast, Dollars & Change: The Experts Guide to Sustainable and Responsible Investing.
A native of Western New York, Peter lives in Asheville, NC, with his wife, Dr. Melissa Booth, a scientist, science communicator, and novelist, and their very spoiled cat, Cleo. They drive electric vehicles and live in a solar and battery-powered house.
